# New Identity Tattoo Studio

New Identity Tattoo Studio is a multi-location tattoo parlour operating across the Midlands, with studios in Sutton Coldfield, Pelsall, West Bromwich, and Shirley. The business caters to anyone seeking professional tattoo services, from first-time clients to experienced collectors looking for quality artwork and experienced artists.

What distinguishes New Identity is their commitment to professionalism and accessibility. The studio prioritises customer privacy and transparent consent practices, demonstrating respect for client data through their clear cookie policy. Their multi-studio approach makes them conveniently accessible to customers across a wider geographical area, reducing travel times for clients throughout the region. The presence of a Payl8r partnership indicates they understand financial accessibility, offering clients flexible payment options to spread the cost of their tattoo work.

The business positions itself as customer-focused, with dedicated sections for studio information, a blog (likely containing aftercare advice and design inspiration), and straightforward contact channels. This suggests they invest in educating clients and building community engagement beyond the tattoo chair itself. By maintaining multiple locations whilst operating under one brand, New Identity demonstrates both stability and scalability, suggesting experienced management and established reputation within the local tattoo community.